What Is A Certified Senior Advisor

If you are in the business of working with seniors, it is not enough to have a desire to help or a willingness to make their lives easier, safer, better, etc. While thats certainly admirable, its not enough. One needs to have a keen understanding-a real knowledge-of what their situation is and what their unique concerns are. To work with seniors you need to have the skills and the ability to help them navigate problems and be able to offer solutions. One unique way to achieve this is to become certified as a senior advisor. A Certified Senior Advisor is a professional who has invested the time and effort to learn about the things that are important in a seniors life. There are currently about 14,000 professionals who have become CSAs by supplementing their current expertise with knowledge about aging and working with seniors. The education that the Society of Certified Senior Advisors delivers is unique. It is the only program that teaches an integrative approach to the health, finances and social aspects of aging, with its focus on people, not products. A wide variety of professionals- financial advisors, home care administrators, attorneys, accountants, social workers, and nurses to name a few-enhance their education of seniors by becoming CSAs.

Because they have learned about 23 subjects of vital interest to seniors, CSAs

- Communicate better with seniors
- Have a greater understanding of seniors and their circumstances
- Possess more self confidence that they can help seniors overcome problems
- Earn more credibility

What sort of things do CSAs know?

- What seniors should know about Medicare, Medicaid and Social Security
- The stages of grief and how to respond to someone who is grieving
- What advance directives do-and dont do
- Seniors biggest fears and how to help seniors address them
- Key questions seniors should ask before buying long term care insurance
- Signs of normal cognitive changes versus dementia
- Special nutritional needs of seniors
- The factors more important than genetics for living longer

and many, many more topics crucial to seniors well being!

Yes, we have all heard that Americans are aging. The question for todays business that deals with seniors is whether we are prepared. Are we doing everything we can to meet their demands in the marketplace? Any business that is not prepared is treading in dangerous waters. By 2030, baby boomers age 66 to 84 alone will make up 20% of the total population. The caveat? These 20 percent will have disproportionately high spending power. Simply put they will have the power to change the way America does business.

And as a senior, or someone who has a senior in their life, your task will be to search out and discern which businesses are taking the steps to truly put themselves in a position to help seniors. It isnt enough anymore to talk the talk, a business should walk the walk. There are many ways organizations can tangibly show their commitment to understand and help seniors and their families. Ongoing education and training of employees as well as management, customer service and ethical business practices are all things that will distinguish those that are truly committed to serving seniors.

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