In the 30+ years, there is a dramatic change in law firm culture and operations. Let it start with what it was like way back when:
Law firms thrived simply by having talented attorneys with winning records.
Law firms got business based almost exclusively on the relationships that partners had with clients.
It didn't matter if law firms were behind the rest of the world with regard to technology use. Clients didn't care.
Clients didn't pay too much attention to bills. Attorneys were expensive and that's just the way it was.
This meant that law firms didn't have to operate efficiently. They did legal work, they billed their clients, they got paid, and they got more business.
How times have changed! Here's what it's like today:
Clients pay close attention to the costs of legal representation.
Clients want to know how much legal services will cost. They want to know what they'll be paying for. They want to know what type of people will be working on their cases and how much those people cost.
Clients dictate what they will pay for and what they won't.
Clients want to know what technology will be used.
Clients scrutinize bills and they question costs that they think are excessive or didn't expect
In short, clients have forced law firms to be competitive, to do marketing, and - most significantly - to be efficient. Clients are forcing law firms to operate like the rest of the business world.
This shift in operations and culture means more opportunities for non-attorney professionals. Law firms today need more than talented attorneys. They also need talented business, technology, and marketing professionals.
Today, more and more non-attorneys attaining senior level positions and high compensation levels in law firms. Non-attorneys treated as equals by senior partners in law firms. And also, very talented people who haven't climbed that ladder of success in a law firm. The difference doesn't always come down to knowledge and skills. To achieve that success, we have to do more than be good at our jobs.
So, what do you think? Have you gotten to the position you've sought in your firm?
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